7 Effective Product Launch Announcement Email Examples (2023)

Product launch announcement emails are important to build hype and excitement around your new release. The success of your product launch depends on how well you communicate the product arrival and the value it provides to score early sales.

If you are looking for announcement email ideas or examples for your new solution or feature release, we’ve got you covered!

In this guide, you’ll learn:

  • What is a product launch email?
  • Why is a product launch email important?
  • What are the benefits of a product launch email?
  • What are the important stages of a successful product launch email campaign?
  • How to set up a product launch email sequence?
  • What is the best time to send your product launch announcement email?
  • 7 examples of product launch announcement emails

Let’s get started!

What is a product launch email?

A product launch email is a marketing message you send to inform people about an upcoming product or feature you’re releasing. It’s a type of newsletter sent to tell clients about something new, updated, or changed in your business.

There are numerous types of product release emails to send, but we’ve selected 5 most effective ones you can try out:

  • New product release emails. You can send them to reach your prospects and inform them about your new release.
  • New feature announcement emails. They often come as exciting news for your existing customers. Such messages also build clients’ trust when they see your business continually improving.
  • Beta announcement emails. These emails attract the right people to sign up and help you recruit early testers. Through beta testing, you can release your software to see if customers like it or not.
  • Pre-order announcement emails. By offering a time-limited pre-order campaign, clients will feel the urgency to place their orders before the release date. They will like it if they are the first people who receive your product launch announcements.
  • Event or webinar announcement emails. Through a compelling event invitation email with detailed information on when and where it will take place, you can make sure your target audience will attend it.

Some other popular product launch emails are used to promote things like limited-edition launches, updates, and new policies or security measures.

Why is a product launch email important?

Companies tend to focus more on designing and manufacturing new products. In all of this, they postpone the work of marketing, which is crucial for the success of a new solution. 80% of new product launches fail because of this. That is why a well-designed product launch email is a must for any business.

People sign up for emails because they want to know what’s coming next. According to data, 50% of consumers make purchases because of a marketing email at least once a month. That’s why the company should send them announcement emails in case of new products, events, or changes within the business.

Besides, product launch emails are a great way to re-engage clients and boost brand awareness!

What are the benefits of a product launch email?

Here are some of the advantages of using this type of email messages:

  • Building anticipation and hopes before you launch your new product is the best way to spark the customers’ desire to buy it.
  • A product launch email excites clients and makes them thrilled to try out new services or features.
  • Product release campaigns bring vital exposure needed for your solution to succeed.
  • The product launch email keeps the momentum going and makes people talk about it.
  • This type of email can show customers how the newly launched product will help them.
  • Product launch emails will boost your products’ value, as well as your overall business performance.

What are the important stages of a successful product launch email campaign?

Here is a 3-step process you can use to introduce a new product to your customers through email:

  1. Create suspense. Get your contacts excited and trigger your users’ curiosity with a teaser email. You can send this first email 10-15 days before the launch.
  2. Announce the release date. Share the name, images, and details of your product and notify your subscribers about the launch date. You can send this second email 4-5 days before the launch.
  3. Launch time! Successfully release your product and send the third email. It should include a call to action so that your contacts can place orders and sign up for your product or service.

Later you can further remind your contacts about the product release if they missed your email due to some reason.

You can build compelling email templates at every stage for free with SocialBot. Try it out for your product launch email.

Given below are some ideas that can inspire you to design your own product release email.

How to set up a product launch email sequence?

  1. Use high-quality compelling product images. Animated GIFs can also be used to grab attention. Compress your image to keep the file size as low as possible.
  2. Choose a vivid background color that sets the mood of your email.
  3. Apply the brand design by using your logo and brand colors. They are your visual identity!
  4. To help digest the information quickly, divide the newsletter into various sections. Include all the basic information in your email and answer every question.
  5. Insert CTA buttons multiple times, preferably, at the beginning and the end of the email. The color of the CTA button should be vivid so that it gets noticed first.
  6. Include social media icons so that your customers can share the news if found interesting.
  7. Personalize your product launch emails to increase your email open rates. You can personalize both your email subject line and email content.
  8. Speaking of… Use eye-catching email subject lines for the product launch campaign. You can also use emojis to make it appear distinct.

Here are some of the subject line examples you can use:

Event announcement:

  • 📢 Exciting announcement (and special invitation)
  • Announcement! Lineup revealed
  • Huge announcement: Brand new event
  • A new digital marketing event…

Company changes:

  • MAJOR announcement! (big changes at [Company name])
  • Yep, that just happened 🎉
  • Latest [Company name] news
  • Exciting new changes at [Company name]
  • Things are about to change!
  • New episode!

New product/feature release:

  • Discover our new [Product or service]
  • Meet our new [Product or service]
  • May we introduce [Product or service]
  • BRAND-NEW [Product or service] released today
  • Introducing our latest [Product or service]
  • Product updates: [Product or service] is available to order
  • The wait is over: [Product or service] is here

What is the best time to send your product launch announcement email?

The time at which you send your product launch announcements greatly affects the email open rate and, ultimately, your new product’s performance.

Here are some general tips you can apply before scheduling your product release email sequence:

  • Tuesday, Wednesday, and Thursday are considered ideal days to send email campaigns.
  • Weekends and Monday tend to have low email open rates, so it’s better to avoid sending important emails on these days.
  • The best time to send your product announcement email can change as per the demographic data of your audience. Always take into consideration your contacts’ timezone.
  • If you’re targeting the young crowd, consider sending emails at night, as this generation is most active during this time.

The following is the best time to send your product announcement email:

  • 7 AM: At this time, a lot of people begin their day by reading emails.
  • 10 AM: This is the time when clients reach their offices and open their system to start working.
  • 12 PM: Lunch break time!
  • 5 PM: It’s the time when people usually take a short break to check their inbox and social media accounts.
  • 9 PM: This is a perfect time to contact customers who check their emails at the end of the day before going to bed.

7 great examples of product launch announcement emails

1) Apple – Product launch email

7 Effective Product Launch Announcement Email Examples (2)

Apple is the master of product launch campaigns. Their product release emails are well-designed, straightforward, and clear.

In the email, they show a preview sneak peek of all the new things they have launched. The whole message is divided into 4 parts where different products are listed. Each section includes the date of the order, pre-order, and availability. The high-quality images of the products also add the necessary grace to the whole email.

2) Allset – App launch email

7 Effective Product Launch Announcement Email Examples (3)

When you make an email campaign, one of the most critical components is the call to action (CTA). Allset makes proper use of that. Its black CTA “Check it out” uniquely stands out from the email background.

They succeed well in sharing a sneak peek of their new app interface while highlighting its best features.

3) Nextdoor – Product update email

7 Effective Product Launch Announcement Email Examples (4)

This email from Nextdoor is a great example of a product update email template. The image of a smiling face in the body of the email makes the whole message look appealing.

The email headline suggests what the company is introducing as a new feature, and the content shows how this new improvement will benefit the customer. The email also did great marketing by telling people to share the big update with their neighbors and friends.

Besides, the CTA is powerful with the primary action: “Update your profile.”

4) Nike – New website announcement email

7 Effective Product Launch Announcement Email Examples (5)

Nike introduced its new website using a well-planned website announcement email. The image of this message suggests that the new site is accessible from different devices.

It also lures customers to try the new nike.com by offering free shipping and a coupon code. The orange CTA is a clickbait to shop on the new website.

5) InVision – Early access announcement email

7 Effective Product Launch Announcement Email Examples (6)

This early access announcement email by InVision makes people feel privileged because of the exclusivity of the offer. It also makes them more committed and loyal to the company. This will encourage more people to sign up for the list, which eventually gives a positive effect on future purchases and conversions for the business.

6) Carbonmade – New feature announcement email

7 Effective Product Launch Announcement Email Examples (7)

This new feature announcement email by Carbonmade has a cheerful design, unique graphics, and simple layout that catches attention. The email body gives an insight into the four amazing new features the company rolled out, while the impressive use of colorful icons makes the email stand out.

7) Dropbox – Beta announcement email

7 Effective Product Launch Announcement Email Examples (8)

This beta announcement email from Dropbox ranks #1 in terms of simplicity. It’s not as colorful as the previous one and doesn’t have a lot of design work, but the space in it was used smartly, attracting attention to the blue CTA button “Get Started.”

Along with the CTA, the email also provides a link to the “Getting Started Guide.” Besides, it’s personalized by starting the content of the email with the name of the customer. Personalized emails make your prospects feel as if you’re connecting with them in person. All this pleasantly invites users to start using Dropbox Paper beta.

Wrapping up

The timely launching of new products and services is important for the growth of any company. The public won’t know about it unless you tell them. For this, you have to build hype and excitement around your new product via email.

To announce your product launch, you also need to collect the list of email addresses to send your messages to. Your product launch email is a huge part of what defines your upcoming business results and revenue.

But luckily, you don’t have to do it manually. Various tools like Snov.io andZapERP offer email integrations to help B2B and B2C businesses drive more sales with super-targeted, highly relevant emails. Sign up and enjoy a powerful outreach toolbox to boost your product campaign.


How do you write an email announcement for a new product? ›

Start with a short greeting. Use images or videos to catch your audience's attention. Include links to more info, such as a blog post or a product demo. Include multiple CTAs so that it's easy for your audience to take the next step.

How do you announce a new product launch example? ›

Announce your new product — Send it 1 week before the launch. Include the name and images of the product, the launch date, and the main benefits. Explaining the value of your product is an essential part of your communication. Offer an incentive, such as free shipping, a discount, or exclusivity for the Early Birds.

What are product launch emails? ›

A product launch email is an email sent to subscribers to inform them about an upcoming product release. Brands use these emails to build hype for a new product launch, features, or an event.

How do you write an effective announcement? ›

Tips on How to Write an Announcement:
  1. Be direct and concise in your announcement. ...
  2. Write a short, friendly announcement that's to the point when you're sharing positive news. ...
  3. Recognize what others have achieved in your announcement, and motivate your reader to reach similar goals.

How do you write an announcement example? ›

Dear [name], We are excited to announce that, due to our remarkable growth over the last [enter number] of years, we are expanding! In fact, we are opening a new store in [enter location and specifics]. We invite you to celebrate with us during the big opening day on [enter date].

What are some good examples of effective new product launches? ›

7 Successful Product Launch Examples That'll Inspire You
  • EVOLVE by PepsiCo. The Plant-based protein drink from PepsiCo is getting a fresh new look. ...
  • The Ordinary AHA 30% + BHA 2% Peeling Solution. ...
  • Garnier Whole Blends Shampoo Bar. ...
  • Planet KIND by Gillette. ...
  • Kindfull by Target. ...
  • Absolut Juice. ...
  • The New HARD MTN DEW.
31 Aug 2021

How do you introduce a product launch? ›

10 stages of launching a new product
  1. Meeting users' needs. ...
  2. Know your competition. ...
  3. Make a prototype and test it. ...
  4. Reconfigure your product. ...
  5. Run the numbers. ...
  6. Build anticipation by pre-marketing. ...
  7. Build a solid supply chain. ...
  8. Network and share your product.
20 Sept 2022

What are the six steps of a product launch plan? ›

Here are the steps to get you to your final product launch:
  • Step 1: Develop your buyer persona.
  • Step 2: Develop a competitive price point.
  • Step 3: Select a launch type.
  • Step 4: Create a marketing plan.
  • Step 5: Craft persuasive messaging.
  • Step 6: Involve the customer as the influencer.
18 May 2022

What is a good email opening sentence? ›

1) Thank you for your message/email/phone call. 2) I hope you are doing well. 3) I hope you had a great weekend. 4) I hope this finds you well.

How do I sell my product through email? ›

Key components of the best sales emails
  1. Write engaging subject lines. ...
  2. Use nongeneric opening lines. ...
  3. Tailor the body length to your audience. ...
  4. Avoid talking about yourself. ...
  5. Include a clear call to action and next steps. ...
  6. Send the email at the right time. ...
  7. Add value with a follow-up email.
27 Jun 2019

What are the 7 marketing tips in launching new products? ›

Marketing Tips for Launching a New Product
  • Study your competition. ...
  • Target the ideal customer. ...
  • Create a unique value proposition. ...
  • Define your marketing strategy and tactics. ...
  • Test your concept and marketing approach. ...
  • Roll out your campaign. ...
  • Know your product's lifecycle.
21 Feb 2005

What are the five steps to launching a product? ›

Let's begin.
  1. Step 1: Perform Product And Market Research. Research is the foremost thing to do before any launch. ...
  2. Step 2: Find Your Target Audience. ...
  3. Step 3: Select the Right Time. ...
  4. Step 4: Have a Powerful Marketing Plan. ...
  5. Step 5: Prepare For Communication And Retention.

What is a product launch checklist? ›

What is a product launch checklist? A product launch checklist is a list of action items that need to be completed in order to successfully release a new product to consumers. It helps you think through the steps, processes and assets that you and a team need to complete prior to any product launch.

What is a good sentence for announcement? ›

Example Sentences

I heard an announcement on the loudspeaker saying that the store was closing in 10 minutes. The company president made an announcement about the merger. He asked us to pay attention because he had an important announcement to make.

How do you write an opening announcement? ›

How to write new a business announcement
  1. Make a list of contacts. ...
  2. Decide on the proper type of business announcement. ...
  3. Write an introduction. ...
  4. Invite the reader to visit your store. ...
  5. Add a call to action. ...
  6. Provide your contact information. ...
  7. Send your announcements.
25 May 2021

What are the features of a good announcement? ›

Apart from these, you should also segment your audience to make sure that announcements go out to only those who actually need them without disturbing other audiences. A good feature announcement clearly shows the benefit to the reader, has a clear CTA, and uses various forms of content like gifs and videos.

What is announcement and then give some example? ›

An announcement is a statement made to the public or to the media which gives information about something that has happened or that will happen. Sir Robert made his announcement after talks with the President. There has been no formal announcement by either government.

What is an announcement statement? ›

[count] : a written or spoken statement that tells people about something : public or formal words that announce something.

How do you write a marketing announcement? ›

Reviewing how to announce a new product launch properly will help you get more media coverage and more interest.
  1. Identify Your Target Audience. The first step to writing an effective product announcement is to identify your target audience. ...
  2. Get to the Point. ...
  3. Describe the Product. ...
  4. Add a Call to Action.

What is the most successful product launch? ›

1. The Original iPhone. Apple's iPhone is one of the most successful product launches in history. With one million units sold within 74 days of its launch, the iPhone blew its competition out of the water, and has set the bar for what consumers expect from a device.

How do you make a successful product launch? ›

Product Launch Checklist
  1. Learn about your customer.
  2. Write a positioning statement.
  3. Pitch your positioning to stakeholders.
  4. Plan your go-to-market strategy.
  5. Set a goal for the launch.
  6. Create promotional content.
  7. Prepare your team.
  8. Launch the product.
24 Aug 2021

What is the meaning of 4 Ps? ›

The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.

What are the three types of product launch? ›

These tasks are usually broken down into three stages: pre-launch, launch, and post-launch. At the pre-launch stage, a company establishes goals and creates a roadmap. Then, it conducts research about the product and target market, develops marketing strategies, and chooses platforms to implement them.

What is one key to a strong product launch? ›

Audience: Ultimately, any product should be launched as a result of an audience need — the success or failure of any product is largely based on whether or not people will use it. You'll need to be able to clearly identify the potential audience for your product and whether or not that audience can be segmented.

What are the 7 steps of product planning? ›

The 7 Strategic Phases of the Product Planning Process
  • Product Concept Development. This initial phase might be the most fun and creative stage in the product lifecycle, and it's the most critical. ...
  • Competitive analysis. ...
  • Market Research. ...
  • Minimum Viable Product development. ...
  • Introduction and launch. ...
  • Product lifecycle. ...
  • Sunset.

What is the 7 step product planning process? ›

Although the product development process differs by industry, it can essentially be broken down into seven stages: ideation, research, planning, prototyping, sourcing, costing, and commercialization.

What is a catchy opening sentence? ›

Start with the chase. A good hook might also be a question or a claim—anything that will elicit an emotional response from a reader. Think about it this way: a good opening sentence is the thing you don't think you can say, but you still want to say. Like, “This book will change your life.”

What are unique opens in email? ›

Unique opens and unique clicks represent the number of times an email was opened, or a link was clicked by an individual subscriber using specific identifiers. For Example: If an email were opened 15 times by the same individual it would count as 15 total opens but 1 unique open.

What is a good opening greeting? ›

The Best Email Opening Lines If You Are In A Formal Mood

I hope the pandemic hasn't been too harsh on you… I hope you are well in these interesting times… I hope the week is going great so far… I hope your day so far has been pleasant…

How do I write a post to sell my product? ›

There are a few key elements that you should always keep in mind when creating a blog post that aims to convert to sales.
  1. Your audience. ...
  2. Include storytelling. ...
  3. Do your research. ...
  4. Deliver value. ...
  5. Have a structure that flows. ...
  6. Have a sales funnel. ...
  7. Include graphics and images.
17 Sept 2020

How do you approach people to buy your product? ›

7 Tricks to Convince the Client to Buy
  1. Be natural and do not use scripts.
  2. Ask about the clients' well-being.
  3. Use names while talking with a client.
  4. Prove that your products are better than those offered by competitors.
  5. Keep initiating further conversation.
  6. Specify the positive characteristics of the customer.
  7. Act on emotions.
10 Mar 2020

How do you attract buyers through email? ›

Introduce yourself. Consider where they're at in the buyer's journey. Hone in on their pains and provide value. Push your value proposition.
1. Spend some time on the subject line.
  1. Use personalization.
  2. Pose a compelling question.
  3. Use concise and action-oriented language.
  4. Leverage scarcity and exclusivity.
1 Jun 2022

What are the 7 marketing strategies? ›

The 7 Ps of Marketing

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

What are seven 7 basic push promotional strategies in marketing channels? ›

Push promotional strategies can be placed into seven general categories: (1) cooperative advertising, (2) promotional allowances, (3) slotting fees, (4) display and selling aids, (5) in-store promotions, (6) contests and incentives, and (7) special deals and merchandising campaigns.

What are the most essential 7 ms of marketing? ›

Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.

What are the 8 steps of product development? ›

What are the 8 steps of successful new product development?
  • Idea generation.
  • Idea screening.
  • Concept development and testing.
  • Marketing strategy development.
  • Business analysis.
  • Product development.
  • Test marketing.
  • Commercialisation.
20 Jan 2022

What are the 10 steps of the selling process? ›

10 Steps To Sales Success
  • Prospecting Stage. ...
  • Qualifying Stage. ...
  • Initial Meeting & Needs Discovery Stage. ...
  • Needs Analysis. ...
  • Presentation/Product or Service Demo. ...
  • Proposal/Quotation Presentation. ...
  • Influencer Approves. ...
  • Key Decision Maker Or Committee Approves.
15 Dec 2014

What are the 4 phases of a product? ›

The product life cycle involves the stages through which a product goes from the time it is introduced in the market till it leaves the market. A product life cycle consists of four stages: introduction, growth, maturity, and decline.

What should a launch strategy include? ›

How to create a product launch strategy
  1. Do customer research. ...
  2. Do market research. ...
  3. Define your ideal customer. ...
  4. Define clear goals. ...
  5. Make a list of potential partners, press and affiliates. ...
  6. Create a product launch road map. ...
  7. Create a marketing page. ...
  8. Practice your launch.
13 Apr 2021

What should a product launch presentation include? ›

To be precise, a product launch presentation should include the following:
  • Your new product.
  • The roadmap - pre-launch/launch/post-launch.
  • The marketing strategy.
  • Important objectives.

What is product Launch Formula? ›

Product Launch Formula® is a tested and proven process that takes you step by step through how to launch a product or service online. PLF gives you all the details, right down to which content to release, when to do it, and what to say.

How do you announce a new product in the market? ›

Your new product announcement should include information on the target customer group, why it's being introduced, how it's going to benefit the users, and how to best take advantage of it. The announcement plan should include who needs what information, when and via what channels it should be delivered.

How do you inform a new product of a customer? ›

The easiest and most effective way to inform your customers about a new offering is to use various social media channels and Facebook in particular. You can start a teaser campaign about your new offering on Facebook or other powerful social media platforms way before the actual launch of your product or service.

How do you announce a new product feature? ›

How should I announce a new feature? The announcement should primarily be made over your blog, social media, and by sending emails to the existing customers and leads. After the release of the feature, you should set up tooltips and guides to let users know about the release inside your product.

How do you introduce a product creatively? ›

19 Creative Product Launch Ideas for Your Next Event
  1. Launch Teasers on Social Media. ...
  2. Lean Into the Mystery. ...
  3. Create a Countdown. ...
  4. Choose an Exciting Venue. ...
  5. Tell a Story. ...
  6. Incorporate Video. ...
  7. Choose Your Guest List Carefully. ...
  8. Give Awesome Swag.
6 Apr 2022

How do you create excitement on a product launch? ›

7 ways to build excitement about a new product on social media
  1. Create a hashtag. ...
  2. Get creative with your promotional deals. ...
  3. Tell a story. ...
  4. Give a sneak-peak. ...
  5. Team up with local artists or businesses. ...
  6. Have a giveaway. ...
  7. Video teasers.
28 Feb 2019

How do you build excitement for a product launch? ›

10 Buzz-Generating Social Media Tactics for Product Launches
  1. Research your audience. Before you market your product, you must have an active plan. ...
  2. Share teasers. ...
  3. Start a blog. ...
  4. Create branded hashtags. ...
  5. Strike a chord. ...
  6. Produce videos. ...
  7. Find influencers. ...
  8. Don't reveal too much.
30 Mar 2022

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