13 of the Most Persuasive Ads We've Ever Seen (2024)

Have you ever gotten home after a long day and were delightfully surprised by a package—or, let’s be honest, pile of packages—waiting at your front door? It’s one of my favorite things, and I like to think that mypast-self bought a gift for my future-self. I usually don’t remember why my past-self bought the gift in the first place, because most of the time I bought it spur-of-the-moment. Dang persuasive ads.

13 of the Most Persuasive Ads We've Ever Seen (1)

But not all persuasive ads are created equally, and not all of them lead to delightful surprises. Here are 13 of the best, most effective persuasive ads we’ve ever seen—but first let’s make sure we’re clear on what persuasive ads do and why you’d want to use them.

What is a persuasive ad, anyway?

Persuasive ads are advertisem*nts designed to elicit a desired action, usually purchasing a product. Remember the persuasive essay assignments from school? In those, you were writing to convince your reader. Persuasive ads are similar—they aim to convince potential customers to buy the featured product.

If you’re advertising a product, this technique is powerful. Persuasion can be used in almost any of your marketing campaign—across television, digital, print, audio, billboards, even PPC. We looked far and wide across all of these mediums for the best examples of persuasive ads, and we rounded up 13 ads that are exceptionally persuasive. Let’s take a look at what these ads are doing well and, most importantly, how you can use these techniques in your own ads.

1. Streeteasy: Find your place

13 of the Most Persuasive Ads We've Ever Seen (2)

Streeteasy used the “Find your place” campaign to advertise their New York real estate mobile app. The campaign was posted all over subways throughout the city and highlighted sections of the city in a relatable way, because finding a place to live makes everyone feel a little bit like Goldilocks.

Why it works

This campaign had a subtle, inside joke quality to it—everyone gets wanting to live within walking distance from your job—but also needing to be far enough away from your coworkers. Streeteasy leaned into the *nudge, wink* feeling of solidarity between city dwellers to evoke humor in the face of a daunting task: finding a new place to live.

How to do it

What makes your product a great solution? What annoying problems does it solve? Lean into that. People are constantly looking for ways to make their lives easier; use your ads to persuade them your product will do exactly that.

2. Curio.io: Most Interesting Person

13 of the Most Persuasive Ads We've Ever Seen (3)

Similar to daily newsletters, Curio is an audio-journalism app that is also trying to make your life easier. Now, you don’t even have to open an email to get a condensed version of the news! You can simply listen to it on your commute (NPR, you’ve got competition).

Why it works

This ad has a lot going on. Not only is it video-based, with captions (as all video ads should be), it also includes a review and summary of the app in the ad copy. You’re getting hit from all directions with a ton of great reasons to download Curio.

How to do it

It’s pretty easy to let your customers speak for you: Take this move from Curio and include a customer review in the copy. Or, even better, use it as the ad itself. Most importantly, though, Curio tells you upfront why you need this app: You’ll immediately become the most interesting person in the room. Make your value prop personal, and make it clear in the ad.

3. Revolve: If you love it, buy it <3

13 of the Most Persuasive Ads We've Ever Seen (4)

Confession: I get hit with these ads from Revolve constantly. Do I have an online shopping problem? Define “problem.”

Why it works

The most persuasive part of this ad is the copy: “if you love it, buy it <3 (before someone else does).” Yes, the carousel of pretty clothes is great, but the copy creates a sense of urgency and appeals to a desire to be a part of a community. I have terrible FOMO and have to buy it before someone else does and wears my perfect outfit!

How to do it

This ad does double duty, persuading you to convert by appealing to the viewer’s desire to be a part of a community and fear of missing out on that opportunity. Fear might not always be the best angle for every brand, but for fashion marketing—or if you’re selling, say, bear mace—this is right up your alley.

4. Crave App: Save Money

13 of the Most Persuasive Ads We've Ever Seen (5)

Crave created a video-based Instagram ad that looks and feels like user-generated content, maybe even something a food blogger would post. In this ad, you follow someone for five meals, watching as they get discount after discount on their food.

Why it works

The persuasion in this ad isn’t very nuanced: The ad shows you exactly how to use the app and how much money you’ll save. Logical, right? That’s the simple, effective appeal here.

How to do it

If your product is cheaper than other options out there, you’re in luck. You can persuade people with a logical display of how your option costs less money—or maybe even saves people money, like Crave. Show your audience that your product will not better their life, but will also better their bank account.

5. OTTO Greenpoint: Endless Amenities

13 of the Most Persuasive Ads We've Ever Seen (6)

Like Streeteasy, OTTO is advertising a place to live. Unlike Streeteasy, though, it’s actually an apartment complex. That means OTTO can show off beautiful rooms and comfortable-looking beds in its advertisem*nts.

Why it works

Imagine loving your apartment so much that you never wanted to leave? This advertisem*nt persuades their audience that the “endless amenities and laid-back atmosphere” of their complex will make you want to stick around (forever!?).

How to do it

This campaign definitely evokes a feeling of laziness, comfort, and sloth. Don’t miss the kitschy, “A freak in the streets, asleep in the sheets” graphic poster behind the bed. Duplicate this persuasive ad by showing your audience your product’s soft, lazy side that just wants to watch Netflix all day.

Now I’m dreading going home to my own non-air-conditioned apartment…

6. Burger King: Shadow Campaign

13 of the Most Persuasive Ads We've Ever Seen (7)

This might be one of my favorite ad campaigns ever. A few years ago, Burger King quietly waged a war by promoting people’s tweets complaining about Wendy’s. It resulted in hilarity—and probably a lot of Whopper purchases.

Why it works

Burger King didn’t have to do much leg work on this one. In case you’re wondering how they promoted other people’s tweets, Twitter will let you do this if you get permission from the user! These ads definitely got some laughs over this. And, with this campaign, Burger King let customers—albeit disgruntled ones—do the talking, which gives a bit more weight to the message.

How to do it

If you’re feeling bold, check out the complaints on social media aimed at your direct competitor. Pick the one that you think best applies (this product broke/is too expensive/doesn’t work!) and see if you can promote or repost it. Let your competitor’s detractors be your best advocates.

7. Heinz: Ed Sheeran

Apparently, Ed Sheeran is Heinz Ketchup’s biggest fan. This silly commercial is part of Heinz’s ad campaign in the UK right now, where the company is attempting to get ketchup just as popular there as it is in the US.

Why it works

Ed Sheeran charming, and he narrates the commercial as though it’s a pitch. The effect makes it feel like you’re watching a movie clip instead of an ad. He convinces you that all the “posh” food and sauces are nothing without his backpack-based Heinz.

How to do it

If your brand is big enough—or lucky enough—to have a fan like Ed Sheeran, you should be all set. However, if your celebrity fanbase is a bit smaller, think about working with influencers. Persuasive ads are usually very on-brand for social media personalities.

Pro tip: Find an influencer that’s more niche. That way, you can target a specific audience you’re looking to convert, often at a lower cost.

8. HP: Nobody’s Watching

I’m a big fan of HP’s most recent persuasive ad campaigns (see: hang however), but this one takes the cake. For some terribly relatable, Gen-Z-focused content, watch the video.

Why it works

This ad is specifically targeting the fact that you can flip a switch and turn your computer’s camera off (no need for those tiny, attachable shades anymore), which means you can be anywhere with your computer … but no one can see you. It persuades you that having an HP computer means that you’re safe and sound being completely yourself.

How to do it

This is targeted at a specific audience, which is a good thing to keep in mind when brainstorming persuasive ads. Think about a concern your audience has about your product and show them why it’s a non-issue.

9. Clorox: Trusted by Moms

13 of the Most Persuasive Ads We've Ever Seen (8)

This little display ad has been following me around since my mom came to visit me. Go figure.

Why it works

Not only does this display advertisem*nt boast that Clorox is trusted by moms generally, they added a review from “sydney2” (presumably a mom) at the bottom. This is reminiscent of basically any paper towel or cleaning product commercial—moms know best when it comes to cleaning up after messy, tiny humans.

How to do it

Think about the main demographic using your product. If you’re selling running sneakers, it’s easy to say “Trusted by two million runners,” assuming you’ve sold two million pairs of shoes. Brag about who trusts your product to persuade more people to trust it. Simple!

10. Parachute: Go back to bed

13 of the Most Persuasive Ads We've Ever Seen (9)

This is one of my favorite out of home advertisem*nts. Parachute ran a campaign basically reminding us all that we’d rather not be on a city street but at home, in bed.

Why it works

Relatablecontent at its best: Who hasn’t hit the snooze button and mumbled, “just five more minutes”? Parachute is literally persuading people to spend more time in bed sleeping. Everyone loves sleep.

How to do it

Think about how your product provides a universal good. Be brutally simple—and glorify that simplicity. Does it satiate your hunger? Keep you dry on a rainy day? Make your audience yearn for that feeling.

11. The Palm: “restaurant reservations nyc”

13 of the Most Persuasive Ads We've Ever Seen (10)

This is an interesting one—I stumbled on this ad when I googled “restaurant reservations nyc,” expecting to see ads from OpenTable, Resy, Seated, or other similar reservation-booking platforms.

Why it works

I’m a big fan of the line, “Wherever you join us, The Palm will always feel like home.” The Palm has three locations in New York (and one in JFK airport). New York City can be a big scary place, but The Palm is confident it can be your home away from home, a safe place to relax.

How to do it

This ad is persuasive because it makes the unfamiliar familiar. Sometimes buying a new product can be scary. (I have older family members who are terrified to buy a new brand of orange juice, for instance.) Give your audience a level of comfort with your product that will persuade them to covert.

12. Pizza Hut: Cheesy Bites

13 of the Most Persuasive Ads We've Ever Seen (11)

Okay, I know you’re thinking, “Really? Two food-related ads?!” But I’m a hungry person, and I’m passionate about pizza. And I saw this advertisem*nt on (drumroll, please) … BING!

Why it works

I don’t know a single person on this planet that would turn down cheese-filled bites delivered to their door (okay, maybe psychopaths).This text ad pulls out all the stops. It stresses convenience, time-sensitive promotions, and options galore. How could you not click through?!

How to do it

While sometimes you want to provide a simple solution to a simple problem, this ad provides a plethora of options to solve a simple problem (pizza delivery near me). Play to people’s pain points or weaknesses, like hunger, to convince them that they need your product—like right now.

13. Lyft: We’ll get you there

13 of the Most Persuasive Ads We've Ever Seen (12)

This is an interesting ad, because it’s not *really* an ad. It is aimed toward Lyft drivers, instead of passengers, as a nod to their “other lives,” or the reasons that they drive for Lyft. Maybe they’re caretakers, aspiring actors, or people just trying to make ends meet through a side hustle.

Why it works

It works because it gave Lyft an opportunity to show their support for their own employees. Yes, I know in the beginning I said no branding in true persuasive ads. This one is just doing double duty. The ad is persuading people to become Lyft drivers by thanking their current drivers.

How to do it

Take the time to celebrate your own employees, the people behind your wonderful products. With so many new direct-to-consumer brands out there, your audience wants to know that you’re a real company, offering real products, made by real people. Show them that.

Go persuade some customers

Persuasive ads can feel like they need a lot of production and effort. But no need to hire an advertising agency just yet! Use the list above as inspiration and if you ever get stuck figuring out what is so special about your product, I like to keep the Deck of Brilliance in my back pocket. You got this!

13 of the Most Persuasive Ads We've Ever Seen (2024)


What is the most persuasive form of advertising? ›

6 Persuasive Advertising Techniques
  1. The Carrot and the Stick. The carrot and the stick is one of the most popular persuasive advertising techniques. ...
  2. The Scarcity Principle. ...
  3. Writing in the Second Person. ...
  4. The Call to Value. ...
  5. The Bandwagon Appeal. ...
  6. The Celebrity Association.
9 Feb 2022

What is the most successful ad ever? ›

Apple's "1984" Super Bowl commercial is regularly cited as one of the most successful and memorable advertisem*nts of all time.

What is the example of persuasive advertising? ›

Persuasive Advertising Example

Toothpaste promotion by Colgate and Sensodyne often use dentists to project the product to be recommended by experts. Cement companies also advertise using testimony by an engineer about the strength of the cement and his trust on it as a mode of persuasive advertising.

What are some examples of persuasive? ›

In this article, we explain seven examples of persuasive skills and why these skills are important in the workplace.
7 examples of persuasion skills
  • Communication. ...
  • Emotional intelligence. ...
  • Active listening. ...
  • Logic and reasoning. ...
  • Interpersonal skills. ...
  • Negotiation skills. ...
  • Public speaking.
22 Nov 2021

What is a persuasive ad? ›

Persuasive advertising leverages the desires and interests of consumers to convince them to purchase a product or service. This form of advertising often focuses on the benefits the product or service can offer the end-user.

What are 3 persuasive advertising techniques? ›

Ethos, pathos and logos are the three categories of persuasive advertising techniques. Each category invokes a different appeal between speaker and audience.

What are the top 10 commercials of all time? ›

Top 10 Greatest TV Commercials
  • Apple – “1984”
  • Tootsie Pop – “How Many Licks?”
  • Coca-Cola – “Meet Joe Greene”
  • Budweiser – “Wassup?!”
  • McDonald's – “The Showdown”
  • M&M's – “They Do Exist”
  • Old Spice – “The Man Your Man Could Smell Like”
  • Always – “Like a Girl” (2015)
18 Oct 2022

What are the most effective ads? ›

These 20 ads were the most effective of 2020: Kantar
1HeinekenCheers to all
3Burger KingConsignes 2 Sécurity - The Retour
4SheaMoistureIt Comes Naturally
17 more rows
14 Apr 2021

What are some famous advertisem*nts? ›

  • The “Taste the Rainbow” campaign, Skittles. ...
  • The “Wassup” campaign, Budweiser. ...
  • “The Future's Bright, The Future's Orange” campaign, Orange. ...
  • The “Our Food, Your Questions” campaign, McDonalds. ...
  • The “#Like A Girl” campaign, Always. ...
  • The “Talking Animals” YouTube campaign, Pets Add Life. ...
  • The “Sun Fizz” campaign, Sprite.

What products are persuasive? ›

Consumers might also be persuaded to buy products for their symbolism and usefulness.
  • Beauty Products. The countless beauty products available offer consumers everything from changing the color and condition of their hair to having smooth and well-manicured feet. ...
  • Sentimental Gifts. ...
  • Impressive Automobiles. ...
  • Appeal of Food.

What are the examples of persuasive speech? ›

Easy persuasive speech topic examples 11- 20

Subliminal advertising should be banned. Men and women should receive the same work place benefits. No child should be denied an education on the grounds of gender, race or poverty. A school uniform helps make everyone equal.

How do ads persuade you? ›

How do persuasive ads work? Advertisers use persuasive techniques such as appeals to emotion, peer pressure, social proof, and repetition to convince customers to buy products or services.

What is a good persuasive essay? ›

Persuasive texts are simple in structure. You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence. A robust concluding summary should leave little doubt in the reader's mind.

How do you write a persuasive essay for Grade 7? ›

You may choose to write on paper or type.
  1. Be sure to write in good sentences and paragraphs.
  2. Make sure you clearly explain the reasons you are using to persuade your audience.
  3. Make sure your reasons are listed in a logical order.
  4. Make sure you used polite and clear persuasive language.

What are the 4 persuasive techniques in advertising? ›

The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos.

What is persuasive text? ›

What is a persuasive text? A persuasive text is any text where the main purpose is to present a point of view and seeks to persuade a reader. A persuasive text can be an argument, exposition, discussion, review or even an advertisem*nt.

What is the most persuasive sense for consumers? ›

“Probably the most effective way of persuading someone is word of mouth. But how do you influence word of mouth?” Nowlis asked. People trust what their friends, experts, or celebrities have to say. Proactiv uses social proof with celebrity endorsem*nts, but inexpensive approaches to this principle are also effective.

What are persuasive strategies? ›

There are three types of persuasive strategies; a good argument will use the combination of all 3. Logos – logical argument; an appeal to logic or reason. Ethos – appeals based on the reliability, credibility, or expertise of the writer. Pathos – appeals to the audience's needs, values or emotions.

What are examples of logos? ›

Logos is when we use cold arguments – like data, statistics, or common sense – to convince people of something, rather than trying to appeal to an audience's emotions. Here's an example of logos in action from our man Aristotle himself: All men are mortal. Socrates is a man.

What is the most aired commercial of all time? ›

The world's longest running TV commercial is the Discount Tire Company's Thank you commercial, produced by Swartwout Productions (Arizona, USA) and first aired in 1975. The same commercial has been aired continuously every year in parts of the USA.

What is the longest running commercial? ›

1. Tootsie Pop (1970)

What are the three most effective advertisem*nt on television? ›

The reason why the above-mentioned advertisem*nts were effective:
  • Media Market: Rabbit Race (Germany): The ad was innovative, unique and content-driven. ...
  • Ariel: Share the load (India) The ad raised the issue of gender equality through the story depicted in the ad and made people think about it. ...
  • Apple' iPhone (2009)

Why is Nike just do it so successful? ›

In the 80s, the majority of Americans were obese and coming out of a recession. Nike realized that they needed to appeal to a much larger audience, and turn their brand into more than just fitness gear. Thus “Just Do It.” was born. The slogan is simple and effective in communicating it's message.

What do the best ads contain? ›

Effective ads use creativity to stand out and make a brand immediately identifiable or memorable. The best creative ads manage to surprise users, move them to action, and become instantly memorable, all while remaining faithful to the principles of the brand.

What is a good advertisem*nt? ›

We believe that a good ad is one that is written and designed to emotionally connect with its target audience. Once connected, your ad's rhetoric strongly persuades its consumer to want the product or service. The individual recognizes a need for it and feels a sense of urgency until the purchase is made.

How do you make an ad for a school project? ›

So, without further ado, here are 17 effective school advertising ideas you can start using right now:
  1. Know Who You're Targeting. ...
  2. Improve Website Experience. ...
  3. Use Video Ads. ...
  4. Build a Community on Social Media. ...
  5. Boost Your Social Media Posts. ...
  6. Use Pixels. ...
  7. Invest in SEO to Improve Visibility. ...
  8. Use Automated Bidding.
16 Sept 2020

What is the message of Coca Cola advertisem*nt? ›

People want their Coca‑Cola in different ways, but whichever one they want, they want a Coca‑Cola brand with great taste and refreshment.” “Taste the Feeling” brings to life the idea that drinking a Coca‑Cola – any Coca‑Cola – is a simple pleasure that makes everyday moments more special.

What kind of advertisem*nt attract your attention? ›

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

What is the most persuasive speech? ›

Abraham Lincoln – “The Gettysburg Address”

Although given in a somewhat unconventional style, Lincoln's “Gettysburg Adress” is one of the most well known persuasive speeches in American history.

What is persuasion with example? ›

Another meaning for persuasion is the act of influencing someone to do something or to change their mind. For example, good salespeople use persuasion to get people to buy things, just as children use persuasion to get permission to do certain things.

How do advertising attracts attention? ›

It attracts our attention through well designed graphics which always included a picture of the product, sometimes side on and sometimes front on as well as the headlines and the logo of the product or company also attracts the customers.

What tools of persuasion are used in Coca Cola? ›

Ethos is the appeal to character.

co*ke, for example, is though of as global, popular, and mostly, a feel-good brant. Its ethotic connection with consumers is largely built on it's logos and pathos. co*ke uses logical claims to appeal to consumers, as well as appealing to their emotions.

What are examples of persuasive essay? ›

Persuasive Essay Samples
  • Why Students Should Not Wear Uniforms. ...
  • What President Barack Obama Got Wrong. ...
  • Why It Is Better to Be Moral than Immoral. ...
  • Online Education. ...
  • Girls in Sports. ...
  • Gender in Sports. ...
  • Extended School Days. ...
  • Why You Should Consider Studying Online.

What are some good persuasive topics for school? ›

Persuasive Essay Topics About School
  • What do you think that the punishment for cheating should be?
  • Do you think that pupils be allowed to have phones at school?
  • What's the most exciting subject to learn?
  • Do you think that homework should be required?
  • Do you believe that your school handles bullying well?

What are some good persuasive topics for Grade 8? ›

There should be no homework at school. Break times at school should be longer. People should be fined for dropping litter. I should be allowed to eat ice cream every day.

Should junk food be banned in schools persuasive essay? ›

Junk food should be banned from every schools. Banning junk food in school will lead to children making healthier choices, solve the obesity problem, and solve teenage depression. School is the place where every student from such a young age needs to learn how to make right decisions about their eating behaviors.

How do you write a persuasive text for Year 12? ›

If you're feeling unsure about how you may want to do this, keep reading through this guide!
  1. Step 1: Identify the overall argument of a piece.
  2. Step 2: Identify the types of arguments being made.
  3. Step 3: Identify persuasive techniques.
  4. Step 4: Write out your structure.
  5. Step 5: Show your engagement through your arguments.

What are persuasive topics? ›

105 Topics for a Persuasive Speech
  • Should art and music therapy be covered by health insurance?
  • Should all students be required to learn an instrument in school?
  • Should all national museums be free to citizens?
  • Should graffiti be considered art?
  • Should offensive language be removed from works of classic literature?
25 Jan 2020

What is a good starting sentence for a persuasive essay? ›

I believe that... In my opinion... It is vital that... I have to say that...

What are the 3 parts of a persuasive essay? ›

A formal persuasive essay is made of three parts: Issue; Side; Argument. This is the type of essay you write for class. Many professional persuasive essays have these three parts, but they might be mixed around or woven together more creatively.

How do you start an essay? ›

Take a look at these common ways to start an essay:
  1. Share a shocking or amusing fact.
  2. Ask a question.
  3. Dramatize a scene.
  4. Kick it off with a quote.
  5. State your thesis directly.
  6. Pick the right tone for your essay.
  7. When you're stuck, work backwards.
2 Jun 2022

What is the best persuasive strategy? ›

The most effective persuasive messages are those that present two sides of an argument and refute the opposing side, followed by single argument messages, followed by messages that present counterarguments but do not refute them (Stiff & Mongeau, 2003).

What advertising approaches are most persuasive to your target audience? ›

Comedy can help to make messages more shareable too, because people like to retell a joke or spread humor. Other Tools – Celebrity endorsem*nts, music, colors, product placements, and romance are all great persuasive tools to keep in mind.

What kind of advertisem*nt attract your attention? ›

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

What is bandwagon advertising? ›

Bandwagon advertising is a marketing approach that plays up people's fear of missing out or desire to belong to the in-group. As an advertising technique (or, depending on the practitioner, as a type of propaganda), it relies heavily on an emotional appeal to convince people to buy a product or service.

What are the 4 persuasive techniques? ›

4 modes of persuasion
  • Ethos. Ethos relies on credibility as the method for convincing others. ...
  • Pathos. Pathos is a mode of persuasion that appeals to the human emotions. ...
  • Logos. Logos appeals to the logical side of the audience members, and using logos can help establish the ethos in writing. ...
  • Share personal experiences.
7 Jul 2021

What are examples of persuasive essay? ›

Persuasive Essay Samples
  • Why Students Should Not Wear Uniforms. ...
  • What President Barack Obama Got Wrong. ...
  • Why It Is Better to Be Moral than Immoral. ...
  • Online Education. ...
  • Girls in Sports. ...
  • Gender in Sports. ...
  • Extended School Days. ...
  • Why You Should Consider Studying Online.

What are the 6 persuasive techniques? ›

A Guide to the 6 Principles of Persuasion & How to Use Them in Sales
  • 1) Reciprocity. Do something for a person with no conditions or expectation of a return favor, and they are more likely to do something for you. ...
  • 2) Commitment/Consistency. ...
  • 3) Social Proof. ...
  • 4) Authority. ...
  • 5) Liking. ...
  • 6) Scarcity.
22 Jun 2016

What products are persuasive? ›

Consumers might also be persuaded to buy products for their symbolism and usefulness.
  • Beauty Products. The countless beauty products available offer consumers everything from changing the color and condition of their hair to having smooth and well-manicured feet. ...
  • Sentimental Gifts. ...
  • Impressive Automobiles. ...
  • Appeal of Food.

What makes a good persuasive ad? ›

Good persuasive ads are creative and memorable because they truly connect with their audience and make them buy the product through personalized, targeted messaging.

What are the most effective ads? ›

These 20 ads were the most effective of 2020: Kantar
1HeinekenCheers to all
3Burger KingConsignes 2 Sécurity - The Retour
4SheaMoistureIt Comes Naturally
17 more rows
14 Apr 2021

What kind of advertisem*nt has great appeal? ›

Emotional Advertising Appeals

Appealing to your audience's emotions can be achieved through strong imagery, impactful text or powerful music. An emotional advertising appeal depends more on feelings and perceptions than logic or reason to provoke action.

What are 4 ways to attract customers? ›

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”
  • Ask for referrals. ...
  • Network. ...
  • Offer discounts and incentives for new customers only. ...
  • Re-contact old customers. ...
  • Improve your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise.
6 Apr 2017

What is the 7 types of propaganda? ›

Alfred M. Lee and Elizabeth B. Lee classified the propaganda devices into seven major categories: (i) name-calling (ii) Glittering generalities, (iii) transfer, (iv) testimonial, (v) Plain-folk, (vi) Card-stacking and (vii) Bandwagon.

What are the 9 types of propaganda? ›

There are nine different types of propaganda that include:Ad hominem, Ad nauseam, Appeal to authority, Appeal to fear, Appeal to prejudice, Bandwagon, Inevitable victory, Join the crowd, and Beautiful people.

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