15 must-have social media marketing tools for 2022 (2024)

Great social media doesn’t just happen overnight. It’s not just a sprinkle ofmentionsand a pinch of evergreen content. There’s no magical social media recipe, sadly. Great social media is like any other marketing strategy – carefully crafted, measured, managed, and founded on a strong and clear strategy. To deliver on your strategic vision you need to be up-to-date with the latest trends, practices, and tools.

Social media schedulers make staying active and engaging on social media easier for us mortals, making our load easier and paving the way for greater impact.

If you really want to get your social channels in shape in 2021, you should seriously consider adding the following tools to your marketing toolkit.

1. Biteable

Creating content for social media is an essential part of the game. Visual content getsthree times more engagementon Twitter than plain ol’ text, so good visual content can help you take it to the next level.

WithBiteable, you can easily create engaging, entertaining, and informative short videos to share on social media.

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With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.

Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?

2. Buffer

Bufferstarted off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.

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You can do some pretty neat things with Buffer:

  • Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
  • Automatically shortens links you share. If you’reBitlyuser, you can connect your accounts.
  • Upload custom photos and videos (or use ones pulled from the article you shared).
  • Access complex analytics to track your content’s performance.
  • Create a posting schedule so your content gets spread out throughout the day.
  • Reply to posts from inside Buffer.
  • Add team members.

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A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.

3. Buzzsumo

Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.

Buzzsumois a research tool which tells you how your content is doing and who’s spreading the word.

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Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.

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One of the most powerful research tools on the market, the functionality includes:

  • Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
  • Find influencersrelated to particular topics.
  • Get alerts based on keywords, brand name, links, author name, or domain.
  • Track competitors and do an analysis based on their content.
  • Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
  • And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.

4. Missinglttr

Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.

Missinglettrhelps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.

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This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.

With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.

5. MeetEdgar

So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? MeetMeetEdgar.

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A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.

Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.

MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.

By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.

MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.

6. Hootsuite

In the chaotic world of social media,Hootsuitehandles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.

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One of the most popularsocial media management toolsaround, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.

Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals ofsocial media marketing.

Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.

You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helpsgather even more feedbackand customer data.

7. Mention

Mentionis an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.

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Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers forinfluencer marketingcampaigns and analyze your competitors.

8. Sumo

Sumohas a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares.

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IFTTT: If this, then that. This tool lets you set up rules that make running your social media marketing empire much easier.

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Create rules that trigger specific actions when something happens. For example, you can create a rule that means every time you get a Google notification for a specific alert, it gets added into a Google doc so you can check it all at the end of the day.

These rules can eliminate some of the manual back-and-forth, and help you streamline your process in a way that emphasises andenhances individual productivity.

10. Zapier

Zapieris another tool that encourages automation and does share some similarities with IFTTT. One writersummarized the key differences rather well. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for businesses that want to take their automation to new heights. A lot of marketers use both for different tasks. As an extra bonus, Zapier plays nicely with most of the tools on this list.

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If you’re looking for some neat automation ideas, to get you started the Zapier team have alist of suggestionsabout how you can use Zapier to better manage your social media accounts.

11. AdEspresso

Social media advertising is complex and can feel like you’re taking a shot in the dark. That’s where AdEspresso, the master of the A/B test, comes in.

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A tool that allows real-time analysis of Facebook, Instagram, and Google ads, AdEspresso takes the guesswork out of how your ads are resonating with your audiences in accordance with your campaign name and targeting details.

You can create and manage ads for all three platforms in one place and then see what’s working (and what’s not) while your campaign is live. You systematically test different images, headlines, ad copy, and so on, until you find the perfect combination.

Ad creation and optimisation is quick and easy, with a customizable dashboard which allows you to view the most important metrics in a single place. You’ll end up with always-on campaigns that will monitor your Facebook Pages and immediately promote new posts, and use smart filters to define what’s going to be promoted and for how long.

And rather than manually syncing your Lead Ads into your CRM or email marketing, you can keep your leads, contacts, and audiences synched with your Facebook Ad Account.

If you want to take the guesswork out of a complicated system and streamline your efforts, give AdEspresso a go this year.

12. Bitly

Bitly is the Rick Moranis of the URL world – honey, I shrunk the URL. Bitly is a link shortener, taking lengthy URLs and shrinking them into much smaller ones.

Often, the original links can be impossible to remember and tricky to share, while short URLs look better and are easier to remember.

How many leads did you drive? How many sales did you convert? Traffic? Every marketer wants to hit the mark and to be able to prove it. You want to make sure you’re using the right campaign tracking tools to capture the list of critical metrics.

Who clicked on what, when, and where – Bitly will tell you. More than just a pretty face, Bitly is a powerful online marketing tool used to track clicks, view site referrals, and pinpoint geographical locations with the most clicks. In fact, it’s proven so handy that Google has built it into their Google Campaign URL Builder to shorten links and track campaign performanc

13. Rebrandly

Rebrandlyis the most advanced link shortener for creating branded links and custom short URLs. Behind every piece of valuable information you share online, there’s a link. Every one of those links is an asset to your company. With Rebrandly you are able to put your brand on your links.

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Let’s take a look at some of the benefits of using Rebrandly:

  • Branded links can drive a 39% higher click-through rate.
  • Enhanced brand awareness and visibility.
  • Increased link trust.

This is how the insights of your branded link will look like within Rebrandly and some examples of things you can do with the tool.

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Some of the more interesting features that Rebrandly offer marketers include:

  • UTM builder
  • Editable destination URL
  • QR codes
  • Traffic routing
  • Link retargeting
  • 50+ app integrations
  • API

14. Sprout Social

As you’d expect in the ever-changing digital landscape, 2018 saw a lot of change and growth, with a huge shift from traditional content to video, and that’s only going to get bigger this year.

Thankfully, the days of scheduling a social media campaign across each platform are over. All-in-one social media management tool Sprout Social provides engagement, publishing, analytics, and team collaboration tools.

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You can improve engagement by making it easier to start, join, and monitor social conversations. You can improve client relationships with speedy response times and you‘ll stick to your social marketing plans by using a range of optimisation tools.

You can connect and engage with customers and fans quickly and easily, staying on top of trends and keeping an eye on competitors. You can track internal data, including reply time, the total number of replies, and sentiment.

And if you want to grow your knowledge, Sprout offers additional resources and support through conferences and webinars.

15. AddThis

The point of creating content is for people to see it!AddThisis widely known for their social share buttons and makes it easy for your readers to share your content to their favorite social media channels. The best part? It’s free.

You can connect to 200+ global social networks, including Facebook, Instagram, Pinterest, WhatsApp, WeChat, Kakao, and more. The tools are completely customizable so you can select the type and match the colors to your branding.

The Smart Sorting feature also automatically displaying readers’ most recent and frequently used social media channels first. This can boost sharing up to 20%!

16. ShareThis

When you want to get your content in front of a larger audience and make it easy for your readers to share it on their favorite social media sites withsocial sharing buttons, you should also considerShareThis. They’re easy to install in just minutes, and when installed, it takes just a single click for visitors to share your content with all the popular social media networks.

Choose the type of buttons you want to use, easily customize the design so they perfectly complement your site, and then add the code to your website. It’s that simple! Prefer to design your own? You can even create your own fully customized buttons from scratch.

With ShareThis, you can install share buttons from 40 of the most widely used social channels, including the usual suspects like Facebook, LinkedIn, Twitter, Pinterest, and WhatsApp, along with popular channels like Pocket, Evernote, Instapaper, HackerNews, and many more. With seamless WordPress integration, they’re a fast, easy, and totally free way toscale your website traffic.

17. Design Wizard

Design Wizardis another tool that’s good for making visual content, with a reasonably simple and intuitive interface.

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Like Biteable, it has a host of features available with the free plan and some good premium content if you can spare a couple of dollars to upgrade.

With over 10,000 free design templates pre-optimized for platforms like Instagram and Facebook, and over 1.2 million stock images, Design Wizard is great for lazy marketers who want most of the work to already be done.

18. Social Status

Social Statusis a dedicated social media analytics and reporting tool that provides multi-channel dashboards and helps automate your social media reports.

While the social channels themselves provide some analytics, Social Status goes much more in-depth and provides full-funnel metrics for all the main social media channels including Facebook, Instagram, YouTube, Twitter, and LinkedIn.

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You can access live dashboards and see individual metric performance for all your paid and organic content, including audience demographics breakdowns, competitor analysis, full ad campaign performance metrics, and the ability to track your influencer marketing campaigns.

Social Status can export your reports to CSV, PDF, PowerPoint, and Google Slides formats and reports can be completely customized and white-labeled.

19. Postoplan

A proper schedule is vital for successful social media marketing. When you upload your posts at the right time, it positively impacts engagement and keeps your community interested. In some cases, a post made at the right time can even go viral.

If you run several social media accounts, usePostoplanto create content plans and schedule posts. And, if you feel like you’re running out of content ideas, just turn on post suggestions – Postoplan generates fresh social media post inspiration every day.

There are a few other awesome Postoplan features you will definitely enjoy:

Integration with Facebook, Twitter, Instagram, LinkedIn, Google My Business, and WordPress. Integration with messengers, including WhatsApp, Telegram, and Slack. An unlimited number of accounts, users, and projects with the free trial. Bulk scheduling. Communication with followers via Social Inbox.

Bonus: Some platform-specific tools

If you’re a heavy Twitter user,FollowerWonkcan give you an in-depth look into your analytics. The tool is part of the Moz toolkit, so if you use Moz for analytics reports, this is definitely worth having a look at.

If you’re a heavy Pinterest user, check outTailwindand Buffer’s new Pinterest scheduling feature.

For Facebook users,Facebook Audience Insightsis a must if you want to understand your clients and community better, and create irresistible social media marketing campaigns.

Your toolkit is a personal (and living) thing

There are a lot of great tools out there, with new ones popping up all the time.

The key is to find tools that support your marketing efforts, and invest the time in getting to know them. Don’t be afraid to add new tools to your kit, but don’t discard the old ones just because something fresh and shiny has turned up.

15 must-have social media marketing tools for 2022 (2024)


What is the best marketing tool in 2022? ›

Let's take a look at some of the best digital marketing tools that can be used in 2022:
  • SEMrush. SEMrush is one of the best digital marketing tools that can help to improve your SEO strategy. ...
  • Deskera CRM. ...
  • Google Analytics. ...
  • Google AdWords. ...
  • Canva. ...
  • Sotrender. ...
  • ProofHub. ...
  • Mail Chimp.

How can I improve my social media marketing strategy for 2022? ›

Social media marketing — build a strategy for 2022 and beyond
  1. Set strategic goals and establish metrics.
  2. Identify and research your target audience.
  3. Choose the right social media channels.
  4. Create content that is targeted, compelling, and engaging.
  5. Set up a social media calendar.
  6. Don't forget to check on your competitors.
5 Aug 2022

Is Social Media Marketing Effective in 2022? ›

With a strong social media strategy and the ability to create engaging content, marketers can engage their audience. Social media will continue to be an important strategy in 2022, and companies can always find ways to advance their approach.

What will be big in marketing in 2022? ›

A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.

What tools are necessary for social media marketing in 2022? ›

7 Necessary Social Media Marketing Tools in 2022
  • Planning 🎨
  • Content Calendar & Scheduler 🗓
  • Mention Follower 👥
  • Analytics 📊
  • Social Media Advertising 📱
  • URL Shortener 💻
  • Chat Bot 🗣
13 Oct 2022

What are the 4 main marketing tools? ›

The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a successful marketing strategy.
The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.
  • Advertising. ...
  • Sales Promotion. ...
  • Public Relations. ...
  • Direct Marketing.

What are the 7 marketing tools? ›

These seven are: product, price, promotion, place, packaging, positioning and people.

What are the 5 marketing tools? ›

Marketing Tools: 5 Essential Ones to Make Your Life Easier
  • Planning. A vital part of any marketer's job is the planning. ...
  • Social media advertising. If you want to be where your audience is, some sort of presence on social media is absolutely essential. ...
  • Display Advertising Tools. ...
  • Content Marketing. ...
  • Email Marketing.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

What will the biggest social media trends be in 2022? ›

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat.

What is trending right now on social media 2022? ›

Short-form Vertical Video Is Here to Stay. An Emphasis on Mental Health & Burnout Prevention. A Renewed Focus on Accountability & Diversity. Memes, Memes, Memes.

What do you think will be the key trend in social media marketing for 2022 why? ›

Social Media Trends in 2022

TikTok will dominate the social media space. Reaching new audiences will become the number one social media goal for businesses. Companies will make more dedicated social media hires. Augmented Reality will become consumers' preferred way to try-on products and interact with brands.

What marketing trend are your excited about in 2022? ›

By 2022, augmented reality will take over eCommerce as the most popular digital marketing trend. With the widespread use of augmented reality (AR), customers will be able to experience a product before they buy it. This is huge for businesses because AR can help increase sales and reduce returns.

What products will be trending in 2022? ›

Luckily, we have done the research for you. This article will list the 35 top trending products for 2022, categorized by niche.
Top Trending Gadget Items
  • Phone Straps. Average selling price: $10. ...
  • Power Banks. Average selling price: $20-$40. ...
  • Phone Holders. ...
  • Mouse Pads. ...
  • Car Chargers.

What products will be in high demand 2022? ›

Browse our list of highest trending products in 2022 that you can use to start your online business.
  • Power tool accessories.
  • Dog toys.
  • Costume shoes.
  • Laptop batteries.
  • Shot glasses.
  • Slipcovers.
  • Wall plates and covers.
  • Baby shirts.
12 Sept 2022

What are the big 4 of social media tools? ›

You also need to promote that content, and the big four social media channels, with users numbering in the billions, comprise the world's largest audience.
  • Twitter. Monthly users: ~320 million. ...
  • Facebook. Monthly users: ~2.5 billion. ...
  • LinkedIn. Monthly users: ~260 million. ...
  • Instagram. Monthly users: ~1 billion.
20 Jan 2020

Which is the most used tool of social media? ›

So now, let's break down the top tools for social media management:
  • MeetEdgar. MeetEdgar is fun and easy to use. ...
  • Post Planner. Post Planner is one of my personal favorite social media content tools. ...
  • Agorapulse. ...
  • Sprout Social. ...
  • Hootsuite. ...
  • Sendible. ...
  • Tailwind. ...
  • Buffer.
20 Oct 2022

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What is the best promotional tool in any marketing? ›

7 Important Brand Promotion Tools You Should Use as a Marketer
  • Content marketing.
  • Search engine optimization.
  • Social media marketing.
  • Email marketing.
  • Giveaways, promos, and incentives.
  • Influencers.
  • Events sponsorships.
  • Boosting brand awareness.
15 Jun 2021

What are the 10 main parts of a marketing plan? ›

Learn about the 10 basic components of a marketing plan here.
Marketing Plan Basics
  • Market Research. ...
  • Target Market. ...
  • Product. ...
  • Competition. ...
  • Mission Statement. ...
  • Market Strategies. ...
  • Pricing, Positioning, and Branding. ...
  • Budget.
1 Sept 2022

What are the 9 marketing strategies? ›

9 Marketing Strategies You Need to Try
  • SEO.
  • Content marketing.
  • Multimedia.
  • Blogging.
  • Guest blogging.
  • Social media marketing.
  • Email marketing.
  • Local SEO.

What are the 6 types of marketing technology? ›

To help you determine which digital marketing strategies may work best for your business, here are six of the most effective types of digital marketing:
  • Content Marketing. ...
  • Search Engine Optimization. ...
  • Search Engine Marketing/Pay-per-Click. ...
  • Social Media Marketing. ...
  • Affiliate and Influencer Marketing. ...
  • Email Marketing.
18 Oct 2022

What are the 8 elements of marketing? ›

The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix.

Which social media is most popular marketing? ›

Facebook remains the most important social media platform for many marketers.

What is new in social media marketing? ›

6. Influencer marketing. Speaking of advertising, one of the biggest social media marketing trends that will continue in 2023 is influencer marketing. This strategy's return on investment (ROI) is 11 times higher than other Internet marketing strategies, and 84% of marketers use it.

What is the fastest-growing social media platform right now? ›

TikTok and Reddit are the only two on this list of the fastest-growing social media platforms in the US that saw growth increase by more than 10% in 2021. The third fastest-growing social network is LinkedIn. In 2021, the professional networking platform saw a 4.2% increase in the number of users.

What is the fastest-growing social media platform? ›

Instagram. Instagram is one of the fastest-growing social networking platforms. While it is mostly app-based, users can also access their feed through the website version.

What are the 6 types of social media? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What's the future of social media? ›

The world will increasingly become one community. SMS text messaging will virtually disappear, perhaps only remaining for emergencies, as messaging apps take over. Cloud content will increase as people become comfortable with the concept and begin to release their psychological attachment to ownership.

What is the most popular thing right now in 2022? ›

Pinterest just revealed the biggest trends of 2022—here's what to...
  1. Pearlcore. Pearls are all the rage this year, based on Pinterest's report. ...
  2. Luxury laundry rooms. ...
  3. Nightdresses. ...
  4. Curved sofas. ...
  5. Biophilic offices. ...
  6. Tiny library rooms. ...
  7. Furniture dog beds. ...
  8. Trendy watches.
18 Jan 2022

How do I grow my social media following 2022? ›

How to Effectively Increase Social Media Engagement in 2022
  1. Aim for an Organic Following.
  2. Find your Target Audience.
  3. Be on the Right Platforms.
  4. The Type of Content Matters.
  5. Involve Your Audience.
  6. Don't Just Sell Products; Sell Your Brand.
  7. Finding that X-Factor.
10 Feb 2022

What is the most effective tool for marketing? ›

Top 27 Marketing Tools (to Make You a Smart Marketer!)
  • CRM (Customer Relationship Management) HubSpot CRM. ...
  • Content Creation. Flipsnack. ...
  • Social Media Marketing and Management. NapoleonCat. ...
  • SEO and SEM. SEMrush.
  • Website Optimization and CRO. Hotjar.
  • Email Marketing. SalesHandy. ...
  • Video Marketing. Viewbix. VidIQ.
  • Design. VistaCreate. Canva.

What is the best way to market your business in 2022? ›

10 Tips to Market Your Small Business in 2022
  1. 10 Tips to Market Your Business in 2022. ...
  2. Know your target audience. ...
  3. Put together a clear marketing strategy. ...
  4. Nurture leads through an email marketing plan and text messages. ...
  5. Take advantage of social media marketing. ...
  6. Claim your business on Google Business.
13 Jun 2022

What is the strongest marketing tool? ›

Well you can and that tool is the internet, the most powerful marketing tool on earth with almost limitless reach. Many small businesses feel that old-school marketing tactics are sufficient. If this sounds like you, then you aren't utilizing the internet to its full potential.

What is the best thing to sell in 2022? ›

Browse our list of highest trending products in 2022 that you can use to start your online business.
  • Power tool accessories.
  • Dog toys.
  • Costume shoes.
  • Laptop batteries.
  • Shot glasses.
  • Slipcovers.
  • Wall plates and covers.
  • Baby shirts.
12 Sept 2022

How do you plan a marketing strategy for 2022? ›

To develop a comprehensive digital strategy, you should think about the following: Goals and KPIs: As always, consider your goals and your target audience. This will allow you to have quantifiable metrics with which to measure success. It will also make it easier to determine which digital marketing channels to pursue.

What is the most important tool in digital marketing? ›

We've gathered some old favorites as well as some tools to watch and consider adding to your digital marketing toolkit in 2022.
  • Social Media Marketing Tools.
  • Influencer Marketing Tools.
  • Email Marketing/Marketing Automation Tools.
  • SEO (Search Engine Optimization) Tools.
  • Paid Search & Social Tools.
  • Data & Analytics Tools.
5 May 2022

Which digital marketing is best? ›

To help you determine which digital marketing strategies may work best for your business, here are six of the most effective types of digital marketing:
  1. Content Marketing. ...
  2. Search Engine Optimization. ...
  3. Search Engine Marketing/Pay-per-Click. ...
  4. Social Media Marketing. ...
  5. Affiliate and Influencer Marketing. ...
  6. Email Marketing.
18 Oct 2022

What products sell the most 2022? ›

Top Trending Niches of 2022
  • Shapewear.
  • Travel accessories.
  • Healthy and beauty products.
  • Smart watches.
  • Health Care.
  • Skin Care.
  • Hobbies and Craft.
  • Lamps and Shades.
25 Aug 2022

What are customers looking for in 2022? ›

In 2022, consumers want to feel a stronger connection with brands, be part of a community, and get more value from their purchasing experiences.

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