Top 11 Best Roofing Websites [2023 Edition] (2023)

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Best Roofing Website Designs in 2023

What Makes Good Website Design for Roofing Companies?

How to Choose a Roofing Website Design Agency?

Website Design for Your Roofing Business

There are over 1.93 billion websites online. The best converting roofing websites excel at two things: form and function. A roofing company’s website design is important because, in real life and online, people are naturally drawn to good design.

In fact, 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Most people think design is about color schemes and graphics, but this is only one part of it.

Technical aspects are equally significant, such as a fast loading time, having a robust host, and intuitive navigation. When developing your roofing website design, you’ll want to think about:

  • UI and UX
  • Graphic Design
  • Loading speed
  • SEO
  • Unique solutions

Since your website is the digital face of your roofing company, it’s essential to create it with care and consideration. Lacking in any aspect will affect your brand’s online reputation and lead generation.

From graphics to SEO, there is a lot to consider when updating an old website or building one from scratch. Below is a list of great roofing websites for inspiration, as well as some great roofing website ideas to incorporate into your roofing web design.

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Top 11 Best Roofing Websites [2023 Edition] (1)

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Best Roofing Website Designs in 2023

These roofing website examples have incorporated some of the best roofing website design principles that help with search engine optimization and generating leads. We’ve touched on a few main advantages to illustrate roofing web design elements and how they work.

#1 Force Field Roofing

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This roofing website offers an excellent example of how to create a clear value proposition that immediately informs visitors of what they can expect by hiring this roofing business. The overlay of the text “Creating an experience worthy of your expectations” is the first thing potential customers see, along with a slide show of images that substantiate this claim.

Below this is a call-to-action button to help potential customers get finance, as well as a brief bio about the company that provides further elaboration on its value proposition. When you scroll further down, you’ll learn more about their specific services and their processes, followed by a lead capture form. This is a good example of how to transfer visitors into leads.

#2 Quantum Roofing

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Quantum Roofing’s horizontal menu provides all the information prospective customers need to find out more, read reviews and contact the company. Having this on the homepage ensures effortless navigation, while the call-to-action buttons “Get started” and “Make payment” decreases the number of clicks required by visitors to get to where they need to be.

When a customer enters a roofing contractor’s website, the suggested number of clicks it takes to navigate and search for information should be no more than three, which Quantum Roofing definitely achieves. And, if visitors don’t click on the “contact us” button, they can always call the numbers at the top of the page, which eliminates all pain points involved in finding relevant contact details.

#3 Christian Roofing and Remodeling

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Unlike the previous two roofing company websites, Christian Roofing and Remodeling’s homepage cuts straight to the chase with a lead generation capture form, with which visitors can request a quote.

Instead of offering a text explanation of what they do, the company has an introductory video that is more compelling and personal. According to HubSpot, 86% of video marketers say video has been effective in acquiring more leads.

Adding subtitles would further improve the video’s effectiveness, as 80% of people watch videos to completion when subtitles are added.

#4 Hans Nombach Roofing and Remodeling

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While the navigation is a little cluttered, this roofing web design excels at streamlining the customer’s journey. Directly underneath its value proposition, “Big enough to get the job. Small enough to care,” is a drop-down menu for visitors to select what they need help with.

This accomplishes two things. Firstly, it reduces friction within each customer’s buyer journey, and secondly, it immediately makes visitors aware of the company’s comprehensive services.

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The roofing websites’ strong color scheme (white, black, gray, and red) also makes various design elements stand out, drawing the viewer’s attention to calls-to-action and important contact details.

#5 Phil DiBello Family Roofing

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A simple and effective roofing web design that communicates exactly what’s required about the company and its services with minimal fuss. On the top right-hand side is a telephone number and link to request a quote.

Below that is the hero image of key business members and another call to action to “request a free estimate.” There are two “request a free estimate” buttons on the homepage alone, making it effortless for customers to get in touch.

Moreover, the client testimonials offer social proof of the company’s high-quality roof repair, which further convinces visitors to hire them.

#6 Metro NYC Builders

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Metro NYC Builders’ roofing website design has one of the strongest calls to action. Its header states, “Call now and receive 100% free on-site estimate.” As you scroll further down, you learn more about their services, which are complemented by customer reviews.

What’s interesting about this roofing company website design is it doesn’t have a horizontal menu. It’s literally a single landing page, which goes to show that not all websites need an extensive menu to be user-friendly or attract quality leads. Sometimes, less is more.

#7 First Quality

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Despite there being a lot of text on the homepage, this roofing web design has ensured the layout is balanced and easy to navigate. Additionally, First Quality has a large testimonial banner that provides visitors with ample social proof of their superior services, below which you can see its Angie’s List Super Service Award.

On the website’s horizontal menu, the tab “why choose us” effectively communicates the company’s unique value proposition. Each sub-category offers yet another reason why First Quality is one of the best roofing repair companies. A prospective customer can see right away why they’re a reputable company and click on the drop-down options if they wish to find more.

#8 Moss Roofing

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Moss Roofing ticks all the best roofing website design basics. A chatbot, clear navigation, limited color palette, and reviews are the marks of an effective website that’s designed to generate leads. This roofing website also has a blog, created to boost brand authority.

When you land on the homepage, its clear calls to action make it super easy to get a free quote. The fact that the company mentions they have virtual inspections further encourages visitors to make contact. The added convenience eliminates customer pain points while reducing company overheads.

#9 Piney Orchard

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The two things that make this roofing company website design stand out are its Google reviews and contact buttons. On the lower left-hand side, we can see that Piney Orchard has a 5-star review rating on average. Displaying reviews on a roofing site has become increasingly important, as 95% of consumers read reviews before purchasing products and services.

Then, on the bottom right-hand are two buttons to call or SMS. The SMS function is perfect for customers who perhaps don’t want to initiate a phone call, but still wish to contact the company, meaning the Piney Orchard has considered its target audience’s communication preferences.

#10 D&L Roofing

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A sleek modern roofing company website design with a limited palette of white, gray, and green makes D&L Roofing’s website stand out. Moreover, its customer service chatbot provides 24/7 support. Today’s chatbots can answer as much as 80% of all standard questions, which not only improves customer service but also reduces customer-service-related costs.

D&L Roofing also has a blog, which plays an essential role in digital marketing strategy. By providing prospects with valuable information, the company establishes itself as a roofing industry leader. According to the Digital School of Marketing, blogs increase leads by 67%.

#11 Cape Roof

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Cape Roof has strategically used the color blue to draw attention to its navigation bar, making for a neat and simple website design structure. Its hero slideshow suitably showcases the scope of the company’s services without cluttering the page with visuals.

This roofing company website design is a good example of how to use “negative” or white space to balance different design elements. The effective use of negative space can increase readability by 20%.

What’s also noteworthy is the benefits section of this roofing website. Instead of providing a long explanation, the company has neatly summarized it into six points with illustrations, which are far more visually appealing.

What Makes Good Website Design for Roofing Companies?

Usability and utility (not the visual design) will ultimately determine the success of a roofing website design. Top roofing websites are user-centric. This is a standard approach website builders use when creating a new roofing website.

While there may be aesthetic and technical aspects that the best converting roofing websites have, you’ll want to start with the ones below.

UI and UX

While UX and UI are frequently used interchangeably, they are not the same thing. UI design focuses on how the website looks and functions, whereas UX looks at designing how a visitor feels when they interact with a website.

Simply put: UI makes a website experience enjoyable, whereas UX concerns ease of usage. They’re both needed to win customers’ confidence and to ensure your site’s performance is of standard. Investing in UI and UX improves customer experience and website rankings, as well as sales!

Graphic Design

Arguably, one of the most impactful design tools a roofing webmaster has is color. If you want to convey a certain tone or message in a design, a consistent color scheme is a must. Colors carry a subconscious message that affects buyer psychology. For example, blue connects to water, implying freshness, whereas red reminds us of heat, passion, or danger.

Optimizing typography in your roofing site is also important because it improves usability and graphic balance. Try not to use more than three different fonts; otherwise, your website might look unstructured and unprofessional. Hiring a design company is highly recommended as they will ensure your website is mobile-friendly, and its aesthetic appeal converts visitors.

Loading Speed

Roofing contractor websites that loads quickly will receive more traffic and a higher ranking in search engines. Most eCommerce websites load in two seconds, which is Google’s recommended time. Anything more may cause potential customers to leave your site and hire competitors.

You can use Google or Pingdom to test your website’s speed. If it’s too slow, you might consider compressing images, decreasing pop-up advertisements, switching web hosts, as well as minifying CSS, JavaScript, and HTML. Bear in mind that the latter is more technical and may require technical expertise.


Search engine optimization (SEO) is made up of multiple elements such as on-page, off-page, technical and local SEO. A website for roofers must have a robust search engine optimization for roofers‘ strategy because it makes a company website more visible, and that means more traffic and more opportunities to convert visitors into leads.

Common tasks associated with SEO include creating high-quality content and optimizing said content around specific keywords. The best roofing websites use SEO to improve their rankings in the organic (non-paid) section of search results.

In fact, over 50% of marketers say growing SEO and organic presence remains a top marketing priority.

Unique Solutions

The best roofing company websites clearly state the unique solutions they offer customers. The internet is a competitive and overwatered place, where to stand out, you need to make enticing offers to visitors. Most of the roofing websites on our list have clear value propositions that promoted their quality service or competitive pricing—often on the homepage!

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Identifying your unique value proposition compared to your competitors is the main pillar that establishes your success in digital marketing for roofers and sales. It articulates why a potential customer should hire your company instead of a competitor. Even if it’s not on your homepage, it is still important to mention what makes your roofing company unique on your website.

How to Choose a Roofing Website Design Agency?

Choosing a roofing website design agency is much like interviewing candidates for a new job at your company. Just because an agency has a good reputation, doesn’t mean they’re necessarily a good fit for your roofing website. At the same time, sometimes a digital marketing company is a great fit on paper in terms of what they can deliver, but their company culture sucks.

Here’s the catch: When you’re interviewing candidates for a new job, you likely already know what that job entails. So, how do you find the right agency, when you may not be entirely sure how website design works?

Good web design agencies have a team of experts who know how to convert your website traffic into leads. This means they understand your industry and have a credible track record of achieving good results for the same or similar businesses.

They are also communicative and transparent, and don’t hide behind vanity metrics. For example, we’ll never agree to work with a roofing client, unless we know we can guarantee results. We’re also happy to provide potential clients with case studies that showcase our scope of work and the success we’ve achieved for others.

A reputable roofing website design agency should tick all the boxes on your checklist before you hire them. And, they need to gel with you. They’re also perfectly fine with explaining what each line item costs and most importantly, provide a customized web design service—not a cookie-cutter process.

Before you start hunting for one, make sure you know what you need from a roofing website design agency in terms of services, price, budget, and deadline. Then, interview a few. Find out what their process is and how they work. Chat with old clients and don’t settle for the cheapest quote. High-performance websites do come at a price, but considering they’re digital storefronts, it’s 100% worth the investment.

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Website Design for Your Roofing Business

Roofing website design is a multipronged process that takes time and effort. It can be challenging to do well if you’re not an expert and need to focus on other business elements. When you hire professional web designers, you save time and money.

Comrade Digital Marketing Agency is a full-service digital marketing company with a team dedicated to roofing website design services and roofing advertisement ideas. Chat to us today to learn how we’ll create a secure and responsive roofing web design that gives your business a marketing edge.

Frequently Asked Questions

How do commercial roofers get clients?

Set up a roofing lead generation process. A custom website and organic SEO are the best ways to get commercial roofing leads in 2022. If you have a domain name and a Google Business Profile, you have a major advantage over startups.

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Where do you operate?

Comrade originates in Chicago, but we worked all around the United States. We can help your business grow and increase revenue whenever you are. We have offices across most major cities in the US. For example, we can offer digital marketing services in San Francisco or Houston. You can even find our internet marketing experts in New York! If you want to know more about our Indianapolis digital marketing agency or find out how exactly we can help you, contact us via the phone or email.


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