15 Free SEO eBooks Available for Immediate Download (PDF) (2024)

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If you’re looking for the best free SEO eBooks worth downloading, then this list is for you. We did our research and crafted a list of the top SEO eBooks available for download in PDF format.

We visited each and every eBook to ensure that it has up-to-date SEO information and that it’s free to download. For each eBook, you’ll get a summary of what you’ll learn and detailed instructions on how to download it.

This collection will not only help you learn the basics of SEO but more advanced concepts like link building and conversion optimization. All eBooks are published by highly reputable and trusted websites.

15 Must-Read SEO eBooks for SEO Professionals

This is the ultimate list of the best SEO eBooks available for download on the Internet today and for free!

  • SEO Basics for Beginners
  • Most Effective Methods to Drive Traffic to Your Website
  • How to Start and Grow a Successful WordPress Blog (Easy Guide)
  • SEO Starter Guide
  • 11 Growth Tactics for Your Ecommerce Business
  • Complete SEO Starter Pack
  • How Search Engines Work
  • The Beginner’s Guide to Search Engine Optimization
  • How to Write Content that Converts
  • Link Building for SEO
  • 21 Signs of a Perfect Landing Page Design
  • 8 Key Steps to Blogging Mastery
  • Copywriting 101 – How to Craft Compelling Copy
  • Finding and Targeting Your Ideal Audience
  • Google Search Quality Raters Guidelines

1. SEO Basics for Beginners

15 Free SEO eBooks Available for Immediate Download (PDF) (1)

Publisher: Reliablesoft.net | Pages: 35

What you’ll learn

This free SEO ebook will teach you the basics of search engine optimization. It’s suitable for beginners and those that want to get a general overview of what is SEO and how it works. The book has six chapters that cover the following topics:

  • How Search Works
  • What is SEO
  • Why SEO
  • Technical SEO Basics
  • On-Page SEO Basics
  • Off-Page SEO Basics

It’s a great ebook to start your SEO journey.

How to download

To download this free eBook, you first need to register to reliablesoft.net newsletter. Click the button below, enter your name and email and you’ll be redirected to the eBook downloads page. You can view and download the eBook as PDF.

Note: You only need to register once and you can download all three SEO ebooks by reliablesoft.

Download eBook

2. Most Effective Methods to Drive Traffic to Your Website

15 Free SEO eBooks Available for Immediate Download (PDF) (3)

Publisher: Reliablesoft.net | Pages: 20

What you’ll learn

This eBook will walk you through the process of driving traffic to your website repeatedly and reliably. It outlines the 8 methods that can really make a difference to your ranking and traffic. The eBook is updated regularly to include the latest methods and techniques.

How to download

To download this free eBook, you first need to register to reliablesoft.net newsletter. Click the button below, enter your name and email and you’ll be redirected to the eBook downloads page. You can view and download the eBook as PDF.

Download eBook

3. How to Start and Grow a Successful WordPress Blog (Easy Guide)

15 Free SEO eBooks Available for Immediate Download (PDF) (4)

Publisher: Reliablesoft.net | Pages: 39

What you’ll learn

In this eBook, you’ll learn how to set up a WordPress blog from scratch. It’s a super easy guide for beginners to WordPress and blogging.

Besides learning how to register a domain name and hosting, installing and configuring WordPress, you will also learn how to grow the traffic of your blog using SEO.

So, if you are a beginner in blogging, get a cup of coffee and find out how blogging can literally change your life.

How to download

To download this free eBook, you first need to register to reliablesoft.net newsletter. Click the button below, enter your name and email and you’ll be redirected to the eBook downloads page. You can view and download the eBook as PDF.

Download eBook

4. SEO Starter Guide

15 Free SEO eBooks Available for Immediate Download (PDF) (5)

Publisher: Google | Pages: 32

What you’ll learn

If you are looking for an SEO eBook directly from Google, then this is the eBook for you. The Search Engine Optimization Starters Guide was originally created to help teams within Google to optimize their web properties for Search Engines but they eventually decided to release it to the general public.

In this eBook, you’ll learn the SEO fundamentals. It starts with the SEO basics like page title optimization, meta descriptions, site structure, and internal linking. It also talks about crawler optimization, mobile SEO, and white hat SEO promotion methods.

It is highly recommended that you download and read this eBook. It is suitable for both SEO beginners and SEO Experts. Any SEO advice given by Google is worth reading and taken into account.

How to download

Click the link below. This will open the eBook in a new browser tab. Right-click anywhere in the document and select SAVE AS for downloading this Google SEO eBook as PDF.

Download eBook

5. 11 Growth Tactics for Your Ecommerce Business

15 Free SEO eBooks Available for Immediate Download (PDF) (6)

Publisher: SEMRUSH | Pages: 133

What you’ll learn

In this eBook by SEMRUSH, you’ll learn what it takes to SEO optimize an eCommerce website. It covers technical SEO, AMP for eCommerce, image optimization, schema markup, and conversion optimization.

Data in this eBook is backed by research studies and statistics, which makes it a very good resource if you want to optimize and grow an eCommerce website.

How to download

Click the button below and enter your details in the form provided. You’ll gain instant access to view and download this eBook as PDF.

Download eBook

6. Complete SEO Starter Pack

15 Free SEO eBooks Available for Immediate Download (PDF) (7)

Publisher: HubSpot | Pages: 78

What you’ll learn

In this eBook by HubSpot, you’ll learn what is SEO, how to do on-page SEO optimization and how to plan and implement a 30-Day SEO strategy.

When you register to download this SEO Kit, you get 2 PDFS: What is SEO and How to Increase SEO Traffic in 30 Days and an excel template for on-page SEO.

It is a comprehensive guide covering all aspects of SEO and it worth download and reading.

How to download

Click the button below to go to the download page. Enter your email and click the download button. You’ll get instant access to download this eBook on your device as a zip file. Extract the zip file and you’ll see 3 files (2 PDFS and an Excel Template).

Download eBook

7. How Search Engines Work

15 Free SEO eBooks Available for Immediate Download (PDF) (8)

Publisher: Search Engine Journal | Pages: 148

What you’ll learn

Before optimizing your website for search engines, you need to know how do search engines work and this is what this eBook is all about.

It’s a very detailed guide covering all the work that search engines do once they find a new page on the web. Among other things, it includes how crawling and indexing works, how search engines render pages, search engine algorithms, SERPS and rich results.

This eBook is easy to read with nice graphics and illustrations.

How to download

Click the button below, enter your details and you’ll receive the PDF download link by email.

Download eBook

8. The Beginner’s Guide to Search Engine Optimization

15 Free SEO eBooks Available for Immediate Download (PDF) (9)

Publisher: Web Savvy Marketing | Pages: 27

What you’ll learn

If you are looking for a quick introduction to SEO, then this is the eBook to download and read.

It explains what is SEO and how it works in a simple to understand language.

How to download

Click the link below to go to the eBook download page. Once you enter your details, you’ll get instant access to the eBook download link.

Download eBook

9. How to Write Content that Converts

15 Free SEO eBooks Available for Immediate Download (PDF) (10)

Publisher: Blogging Wizard | Pages: 25

What you’ll learn

SEO is not just about getting organic traffic from search engines but it’s also about converting that traffic into regular readers and customers.

In this eBook, you’ll learn how to write blog posts that target the right audience, with the proper message and suitable voice. This eBook has 3 chapters and it’s very easy to read.

How to download

Click the button below to go to the VIP Blogging Resources. Click the ‘Yes, I want Access” button. Enter your email address and click the download button.

Once you confirm your email, you’ll get a link to access the VIP resources and download this eBook and other resources.

Download eBook

10. Link Building for SEO

15 Free SEO eBooks Available for Immediate Download (PDF) (11)

Publisher: Backlinko | Pages: 90

What you’ll learn

Link building is a critical SEO process. Links in SEO are considered as ‘votes of trust’ and to rank high on Google, you need to have links pointing from other websites to yours.

One of the most known link building experts is Brian Dean and this 90 page eBook, you’ll learn the best methods to use to build links to your site.

How to download

Click on the link below to visit the online version of the article. To download as PDF click the ‘Yes, Give me the PDF’ button, enter your email address and you’ll get instant access to this SEO eBook.

Download eBook

11. 21 Signs of a Perfect Landing Page Design

15 Free SEO eBooks Available for Immediate Download (PDF) (12)

Publisher: Template Monster | Pages: 29

What you’ll learn

In this free eBook, you’ll learn how to create high converting landing pages. As mentioned above, it’s not enough to be able to get traffic to your site from SEO but you also need to know how to convert that traffic.

Knowing how to design landing pages that convert is a must for modern SEOs.

How to download

Click the button below to go to the download page. Scroll down to the bottom of the page (in the download area) and enter your email address. You’ll then receive an email to confirm your address and once confirmed, you’ll get another email with the link to download the eBook.

Download eBook

12. 8 Key Steps to Blogging Mastery

15 Free SEO eBooks Available for Immediate Download (PDF) (13)

Publisher: JeffBullas.com | Pages: 59

What you’ll learn

Jeff Bullas is a well-known marketer and online marketing influencer. In his eBook, you’ll learn how to create a memorable blog brand.

Branding is indirectly related to SEO. It’s much easier for brands to rank high with the proper SEO than unknown blogs or websites.

How to download

Click the button below to go to Jeff Bulla’s website. Scroll down and look in the right sidebar for the “FREE EBOOK” banner. Enter your name and email and click the DOWNLOAD button. Once you confirm your email, you’ll get a link to download the PDF.

Download eBook

13. Copywriting 101 – How to Craft Compelling Copy

15 Free SEO eBooks Available for Immediate Download (PDF) (14)

Publisher: Copyblogger | Pages: 32

What you’ll learn

As stated by copyblogger, “Copywriting is the art and science of strategically delivering words that get people to take some form of action.” Copywriting is an essential skill of every good search engine optimization specialist.

With Copywriting, you can optimize an article to achieve high rankings for the keywords that matter for your website or business.

How to download

Click the button below to go to the PDF download page. Enter your email and wait for the confirmation email. Once your email address is confirmed, you can download this SEO eBook.

Download eBook

14. Finding and Targeting Your Ideal Audience

15 Free SEO eBooks Available for Immediate Download (PDF) (15)

Publisher: Optinmonster | Pages: 32

What you’ll learn

Optinmonster is one of the best tools you can use for lead generation and conversion optimization. It’s the tool we are using on this website for increasing our subscribers’ list, redirecting visitors to our SEO course sales pages and for many other functions.

Besides being a great tool, optinmonster offers a number of free eBooks to their users for educational purposes. One of them is this eBook that talks about creating buyer personas.

Knowing who your potential customers are, can help you adjust your SEO strategy to target them at the various stages of the sales funnel.

How to download

Download this eBook is simple. Just click the button below to visit the download page and click the “Download Guide” button. You’ll be prompted to save the PDF on your computer.

Download eBook

15. Google Search Quality Raters Guidelines

15 Free SEO eBooks Available for Immediate Download (PDF) (16)

Publisher: Google | Pages: 167

What you’ll learn

Do you want to learn how Google evaluates websites? If the answer is Yes, then this is the eBook to download, read and keep to your library for future reference.

Google has a team of thousands of people called “Search Quality Raters”. These people are responsible to provide feedback to Google on how their search algorithms are performing.

Their job is to perform hundreds of search queries, visit the websites that appear in the top positions of the Google results and answer a detailed questionnaire.

The instructions and criteria to use for this task are explained in detail in this free eBook.

If you’re serious about SEO, you need to read this guide from start to finish. It will give you a very good idea of what Google is looking for when ranking websites.

It should be noted that the feedback provided by the search quality raters does not directly influence the ranking algorithms but it’s a way for Google to test if their changes are producing better or worse results for the users.

How to download

Click the button below to open the PDF in a new browser tab. Right-click anywhere in the document and select SAVE AS to save the eBook as PDF.

Download eBook

Let us know in the comments if there is an eBook that should be included in this list. The pre-requisites are simple: to offer valuable and up-to-date information about search engine optimization or related topics and be available as a free PDF download.

15 Free SEO eBooks Available for Immediate Download (PDF) (2024)

FAQs

What is SEO in PDF? ›

SEO "Search Engine Optimization" is the one of the widely used technique that provides web sites fast reachable. In this work we explained required information to make a web site more indexed by search engines and considering their keywords make them first listed.

How can I get Google SEO for free? ›

  1. Reliablesoft Digital Marketing Academy.
  2. Yoast Free SEO Course.
  3. Udemy Free SEO Course.
  4. Clickminded Free SEO Course.
  5. HubSpot Free SEO Course.
  6. SEMRUSH Free SEO Course.
  7. Coursera Free SEO Course.
  8. Moz Free SEO Course.

How do I start learning SEO? ›

Here are the steps of teaching yourself SEO in 6 steps:
  1. STEP 1 – Find a resource for beginners. ...
  2. STEP 2 – Practice! ...
  3. STEP 3- Find a Mentor. ...
  4. STEP 4 – Join an SEO Group. ...
  5. STEP 5 – Know what's going on in the SEO world. ...
  6. STEP 6 – Rinse & Repeat.

What is SEO tutorial? ›

Tutorial Highlights

➤ Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. ➤ If you want to rank number one for all the keywords, you need to apply SEO to increase your rank.

Can you optimize a PDF for SEO? ›

Just like your website's pages, you can optimize PDF files for search engine findability. Keep the following things in mind when doing so: Choose a SEO friendly filename. Define a good title and description.

How can I do SEO without a website? ›

Social media is another answer to “can SEO be done without a website?” Social media is an effective way for SEO and climbing more spots on Google's first page for your business. Social media platforms are highly authoritative, so they can quickly get a high ranking for your business.

How can I practice SEO at home? ›

6 Steps to Learn SEO for Free – Learn SEO at Home
  1. Understand the goal of SEO. ...
  2. Master keyword research. ...
  3. Know the difference between on-page and off-page SEO. ...
  4. Learn to identify UX signals. ...
  5. Embrace SEO-friendly content creation. ...
  6. Start link building.

Can I teach myself SEO? ›

It is possible to learn how to do SEO on your own, you don't have to be an SEO specialist or expert. The first thing to do is convince yourself that SEO is not hard. If others can do it, so can you. All it takes is the willingness to learn and time.

Is SEO paid or free? ›

SEO is for organic traffic – so that's unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.

Is SEO difficult? ›

SEO is not necessarily hard to learn, but it does take time, effort, and persistence. If you are just starting and know nothing about search engines and how they work, you can expect to feel a bit overwhelmed initially, especially if you are trying to learn SEO on your own. However, it is important to keep trying.

Is SEO a good career? ›

' Yes. SEO is a good career option as it is among the most sought-after careers in the Digital Marketing field. There are several organizations around the world, hiring SEO professionals to generate better content and hence produce more business leads.

What is the best SEO course? ›

Compare Providers
Best SEO Courses
Course ProviderCostCourse Length
Semrush Academy Best Free OptionFree, must create accountVaries by course
The Beginner's Guide to SEO Best for BeginnersFreeSelf-paced
The Blueprint Training Best for Advanced Training$9,999Self-paced
4 more rows
24 Oct 2022

Does SEO require coding? ›

The short answer is: no, SEO typically doesn't require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code. But the longer answer is that yes, a good sense of how programming works, or even an ability to do a bit of coding yourself, is always a useful skill to have.

Can Google read PDFs for SEO? ›

Search engines like Google can easily locate and read PDF files on your website. But these documents often lack basic information that help search engines know what the content is about—which ultimately affects your position in search results.

Are PDFs searchable for SEO? ›

PDFs can be crawled as though they are web pages by search engines. However, in most cases, they lack information found in standard web pages. Google can still index them, but they don't give the search engine everything it desires when analyzing and ranking pages. The same goes for Word or Excel documents.

Are PDFs indexed by Google? ›

Google first started indexing PDF files in 2001 and currently has hundreds of millions of PDF files indexed.

What are good keywords for SEO? ›

The best keywords for your SEO strategy will take into account relevance, authority, and volume. You want to find highly searched keywords that you can reasonably compete for based on: The level of competition you're up against. Your ability to produce content that exceeds in quality what's currently ranking.

What are SEO skills? ›

The job of a Search Engine Optimization specialist with SEO skills is to analyze and review websites and optimize in a way that they will be picked up by the search engines. The SEO specialist aims to ensure increased traffic to a website by developing content with appropriate keywords and phrases.

How do I improve my SEO ranking? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

How do you do SEO on a budget? ›

How to Build a Robust SEO Strategy on a Limited Budget?
  1. Site Audit.
  2. On-the-Page and Off-page Factors for Google Rankings.
  3. Keywords Research and Rank Tracking.
  4. Content Optimization.
  5. In-depth Backlink Analysis.
  6. And Many More!

Can I learn SEO in a week? ›

How Quickly Can I Learn SEO? You can learn SEO as quickly as 2-4 weeks if you study search engine optimization for several hours per day. The speed at which you can learn the fundamentals of SEO is not bound by time, but by how quickly you understand the concepts that apply to SEO campaigns.

What should I learn before SEO? ›

  • The fundamental components of SEO. Before you get started with SEO, you have to know the fundamental elements that help a site get ranked. ...
  • Basic on-site ranking factors. ...
  • Content marketing best practices. ...
  • How links pass authority. ...
  • How to build external relationships. ...
  • How local SEO works. ...
  • How to measure your results.
10 Dec 2015

How quickly can I learn SEO? ›

If you can learn SEO for a couple of hours every day, then you can master the basics of SEO within 4-8 weeks and land your first SEO job in 3-6 months. If you can learn SEO full-time, then you can master the basics even within 1-2 weeks.

Can You learn SEO in a month? ›

While it's a career-long journey, you can indeed learn SEO in about a month — enough to make a huge impact on your website and thus your business as a whole.

Does Google offer a SEO course? ›

Google does not offer an official Google SEO certification. You can follow any of the official Google SEO courses to learn SEO but there is no way to become Google SEO Certified.

Does SEO cost money? ›

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.

How do you do Google SEO yourself? ›

  1. Make your site interesting and useful.
  2. Know what your readers want (and give it to them)
  3. Act in a way that cultivates user trust.
  4. Make expertise and authoritativeness clear.
  5. Provide an appropriate amount of content for your subject.
  6. Avoid distracting advertisem*nts.
  7. Use links wisely.

How can I improve my SEO for free? ›

No Money, No Problem: 17 Free Ways to Boost Your Website's SEO
  1. Find better keywords. ...
  2. Delete duplicate content. ...
  3. Fix 404 errors. ...
  4. Write a unique title tag for every page. ...
  5. Write a compelling meta description for every page. ...
  6. Clean up your URL structure. ...
  7. Update your blog often. ...
  8. Include H1, H2, H3, etc.
2 May 2016

What are the 7 C's of digital marketing? ›

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

What is offline SEO? ›

What is Offline SEO? Offline SEO is exactly what it sounds like: it's the process of getting more and better organic traffic to your website without using the internet directly. While all of these options do ultimately rely on the internet, they can all be done by a business owner with absolutely no internet access.

Who is the founder of SEO? ›

Loren Baker. Search engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually predates the world's most popular search engine co-founded by Larry Page and Sergey Brin.

What is SEO job? ›

A Search Engine Optimization or SEO Specialist tests, analyzes, and changes a website so it is optimized for search engines, and the website subsequently ranks higher in the search results on major search engines such as Google and Bing.

What is SEO document? ›

Explore Google Search documentation to improve your site's SEO. You can make sure the right people are viewing your content by making your content search-friendly. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic ...

What is SEO PPT? ›

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results.

Can PDFs be indexed? ›

Google first started indexing PDF files in 2001 and currently has hundreds of millions of PDF files indexed.

Can I do my own SEO? ›

You can absolutely do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and lots of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

How much does it cost for SEO? ›

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.

Why is SEO important? ›

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking.

What are the latest SEO techniques? ›

  • 12 SEO Techniques You Need to Be Using in 2022. ...
  • Find Your Competitors' Best Performing Pages. ...
  • Inform Your Content Strategy Using a Keyword Gap Analysis. ...
  • Use Digital PR to Earn Authority Backlinks. ...
  • Improve Your Organic CTR Using PPC Testing. ...
  • Optimize for 'People Also Ask' ...
  • Steal Your Competitor's Broken Backlinks.
18 Feb 2022

What is SEO in digital marketing? ›

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Can Google read PDFs for SEO? ›

Search engines like Google can easily locate and read PDF files on your website. But these documents often lack basic information that help search engines know what the content is about—which ultimately affects your position in search results.

Are PDFs searchable for SEO? ›

PDFs can be crawled as though they are web pages by search engines. However, in most cases, they lack information found in standard web pages. Google can still index them, but they don't give the search engine everything it desires when analyzing and ranking pages. The same goes for Word or Excel documents.

Does Google index PDFs? ›

PDFs are just one of a large number of file types that can be indexed by Google. Google can index the content of most types of pages and files, including Adobe Flash, Microsoft documents such as Excel and Docs, Rich Text Format, OpenOffice documents, PowerPoint, and various programming languages.

How do I make my PDF searchable on Google? ›

How to Convert a Scanned Paper Document or Image into a Searchable PDF
  1. Open PDF Pro.
  2. Click the OCR tab.
  3. Press From file.
  4. Find, select, and open your scanned document.
  5. Select Searchable text in the dialog box.
  6. Press Run.
9 Dec 2021

What is SEO in Google? ›

SEO - Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.

How can I improve my PDF search? ›

How To SEO Your PDFs
  1. Remember to choose a good PDF file name. This is a basic but most often overlooked step when saving documents, including PDFs. ...
  2. Write a compelling PDF document title. ...
  3. Use text, not image-based PDFs. ...
  4. Add alternative text to images. ...
  5. Add links from PDF to your website and vice versa.
15 Sept 2022

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